CNN article on “I Love Durban” has gone viral.
Our beautiful City of Durban was featured in an article on CNN yesterday and within 24 hours of posting it on social media platforms the article has gone viral. Read the I Love Durban article here http://www.ilovedurban.co.za/durban-cool-really-cool-cnn/
The article on CNN.com titled “The coolest city in South Africa you’ve never seen” by Griffith Shea highlights how many tourists fly into South Africa, but miss out on the beauty of Durban.
“The typical South African itinerary runs something like this: Fly into Joburg and explore the urban hipster scene, hop over to Kruger for a safari, then down to Cape Town to sip wine on the waterfront with Table Mountain in the backdrop. And that’s fantastic, but it means most visitors miss out on Durban.”
“Durban is cool. Really cool. That’s why one million South Africans pack the beaches there every summer (around Christmas or New Year)” said Shea on CNN.com. He then went on to share 10 reason why Durban is the coolest city in South Africa.
After the CNN.com article was posted onto the I Love Durban Facebook Fanpage and website www.ilovedurban.co.za, our content team were surprised at how many people agreed with the sentiments shared by the writer and started sharing, retweeting and liking.
Within 24 hours the article had the following organic stats and is growing:
Facebook : 624 shares, 1335 likes and 60 comments
Ilovedurban.co.za website – 4 045 Facebook Likes, 78 tweets and 16 comments
Twitter: 40 Tweets, 28 Quote Tweets, 16 Mentions and 53 interactions
The original CNN.com article tweet was also being shared and by 8pm last night Durban was Trending.
What was interesting to see was how many international visitors were tweeting and commenting about their next holiday in Durban.
Fans were even suggesting Durban as a destination to friends overseas.
Others complimented the city on their efforts to keep the city clean.
Some said that it was about time that the rest of the world knew this too.
Fans also uploaded pics to their comments.
I Love Durban also received a call from Joelene Marriah of The Post Newspaper to comment on the virality and this accolade for Durban. Get your copy and watch out for the article on your favourite city!
You can read the full CNN.com article here http://edition.cnn.com/2014/09/15/travel/durban-south-africa/index.html