Destination Durban is South Africa’s playground as the City Bags the SAMAS!!
This year’s South African Music Awards (Samas) will take place in June in Durban. The city has managed to successfully bag the music industry’s premier event – the SA Music Awards.
Durban’s Inkosi Albert Luthuli International Convention Centre is the new home of the Samas, making it the first time that the awards are not hosted at Sun City.
Durban has become the prime location for prestigious events. The city has successfully hosted legendary acts such as Lionel Richie, American rapper Nicki Minaj and comedian Kevin Hart, in addition to productions like the MTV Music Awards and the Metro FM Awards.
Regarded as the country’s premier music awards and hosted by the Recording Industry of SA, the Samas will take place on Saturday, June 4 2016 at the Durban International Convention Centre with the eThekwini Municipality as the hosting partner.
Sama chairperson Refiloe Ramogase said: “We are delighted with our new partnership with the very progressively minded eThekwini Municipality. This marks a fresh chapter in South Africa’s premier music Music Award show – chapter in which we shall build on the annual South African Music Awards’ solid, respected heritage and proud legacy with a renewed youthful vibrancy.”
The event has mayor James Nxumalo’s stamp of approval: “Music brings people together, irrespective of race, creed or culture and eThekwini is proud to be hosting the 22nd South African Music Awards. It is fitting that the ceremony will take place at our historic venue, the Durban Inkosi Albert Luthuli International Convention Centre, which has been transformed into a world-class events and conference centre over the years. Our ICC is recognised world-wide and has received numerous accolades over the years.
“We are pleased that this prestigious awards ceremony is being held in Durban as we constantly strive to ensure our highly talented musicians are provided with opportunities and the necessary platforms to showcase their talent.”
Head of Durban Tourism, Phillip Sithole said the city had invested R47-million towards events over the past 18 months. This had generated more than R700-million in direct spend and contributed more than R1.2-billion to Durban’s GDP.
The events had helped sustain 11000 jobs and an additional 5000 temporary jobs, he said. eThekwini mayor James Nxumalo said that hosting the 22nd Samas in June would be another feather in the coastal city’s cap.
Nominees for the Samas will be announced in April.