Dust off those purple Speedos and get ready for the Hollard Daredevil Run 2017. Things are getting heated on the east coast as the city’s most daring men prepare to run cancer outta town at the Hollard Daredevil Run 2017 on 24 March at 15h00. The Run aims to raise awareness of male cancers and the importance of early detection by encouraging men of all ages, shapes and sizes to run (or walk) along a five-kilometre route in support of the cause.
The Hollard Daredevil Run has become a highlight of the South African running and social calendars, having grown in popularity since the first official event in 2009.
The Daredevils of Durban will set off from Your Communications College Rovers Rugby Club in Kings Park Stadium, running through peak-hour traffic, past lush greenery and along the stunning Snell Parade Beach promenade on a five kilometre route as they make their way towards the finish line.
“We are thrilled to be able to spread the Daredevil spirit throughout the country to encourage support for this important cause,” says Warwick Bloom, Marketing Communications Manager at Hollard. “The Hollard Daredevil Run has seen such tremendous support and turn-out in the past, and we challenge every man of any age and shape, to join the fight against cancer – and have a little fun in the process!”
Cancer stats to scare the pants off you
While the Run has had a remarkably positive impact on cancer awareness around the country, statistics indicate an alarming increase in male cancer incidences in South Africa. According to research from the National Cancer Registry, there has been a 32% rise in prostate cancer cases in the past year alone, with one in 19 men at risk of developing prostate cancer in their lifetime.
Even though figures for testicular cancer have declined, the number of men diagnosed with the disease is still alarmingly high. However, testicular cancer and other cancers can be treated if they are detected early enough.
Registered Daredevils over the age of 40 will also be able to have a free Prostate Specific Antigen test done on the day of the event, having to endure just a tiny prick to the finger to check for any signs of prostrate cancer. All proceeds from the Run will go to the Cancer Association of South Africa (CANSA) to fund cancer awareness programmes as well as its MANVan initiative – a mobile health clinic which travels across the country providing free cancer testing to underprivileged communities.
Elize Joubert, CANSA CEO says, “Following the success of the 2016 Hollard Daredevil Run, we were able reach and screen an impressive 8,112 men throughout the country. We encourage all men to take part in the Hollard Daredevil Run to not only help raise awareness of male cancers, but also to help save lives.”
Men of allages, shape and Speedo-size can enter by visiting https://daredevilrun.nutickets.co.za/ to register. They can also nominate a friend, relative or colleague to join them in running cancer clean outta town.
Runners are welcome to bring their loved ones and fans to cheer them on from the side-lines on the day, as the run is restricted to Speedo-clad men and boys. Donations in support of the cause can be made here.