The City’s commitment in empowering youngsters and developing the creative industry was reinforced today, 13 September, when the Municipality hosted a send-off function for local talented music group, Ithimba Le Afrika which will perform in United States of America.
The function, which was held at Inkosi Albert Luthuli International Convention Centre was attended by eThekwini Mayor Cllr Zandile Gumede who was accompanied by the City’s Executive Committee members.
The 16 member male gospel and traditional group from Umlazi will perform at the White House in Washington, America from 15-19 September.
Conveying a powerful motivational message to the group, Gumede said they must showcase Durban’s talent abroad. “This is your lifetime opportunity to be known around the world. I hope that in no time you will be touring the world and be City ambassadors like Ladysmith Black Mambazo,” she said.
Gumede described the tour to America as a proud Durban success story as the group’s talent was discovered last year during one of the City’s events.
“During my inauguration speech, I made it clear that I want to empower youngsters especially those situated in townships and rural areas. That is why we are here today pledging our continued support to this township group,” she said.
Gumede added that the creative industry has grown over the years and has become a key player in creating employment, growing the economy and marketing the City.
“As part of the City’s ‘Take Durban to the world’ marketing strategy, The City provided the group with tracksuits and backpacks branded with the Municipality’s logo. This will help fly the City’s flag abroad,” she said.
Sandile Nala, who is the group’s secretary said they owe their success to the Municipality who exposed their talent by hiring them in various Municipal events.
“We are grateful to all the sponsors who made this trip a success. We are very excited about this opportunity because not many artists get a chance to perform at the White House. We promise that we will do our City proud,” added Nala