Huge Growth for Tourism in Durban
Destination Durban is definitely making waves internationally and is on the rise, as annual visitor stats show a massive 12.8% growth in tourism when compared to 2013.
Durban Tourism says it has witnessed what is arguably its most successful year for tourism, with an increase of 12.8 % from 2013, seeing 7.4 million visitors to its shores. This means a total direct spend of R 19.2 billion and job creation of 95 396 jobs created and sustained over the one year period.
Endless Horizons Boutique Hotel in uMhlanga Rocks Drive, recently won the coveted award for the Best Luxury Boutique Hotel in the World, in the “country” category at the recent World Luxury Hotel Awards held in Cape Town.After recently being named one of the New7Wonder cities of the world, as well as a making number 7 on the New York times “Must visit places of 2015”, the accolades are rolling in for our magic city.
Durban – New7Wonders City
The city has also proved to be a big drawcard for domestic and international visitors over the Festive period, which shows an average growth of more than 20 % in visitor numbers. Durban had 1.45 million visitors with a total direct spend of R3.1 billion and 15 492 jobs that were created and some sustained over the December and mid-January 2015 period.
Destination of the month: Durban
In terms of market segmentation, the City of Durban recorded a 15% increase in foreign visitors from USA, 12% from Australia, 13% from Zimbabwe and 10 % from Zambia. Gauteng has yet again proven to be a key source market, constituting 49 % of all visitor arrivals.
The Mayor of Durban, Cllr James Nxumalo eagerly expressed, that the city is excited to be presenting these groundbreaking stats that have far exceeded all projections and reached a successful peak for the city of Durban. He also added, that the “The positive outcome of the research is encouraging and reflects the hard work done by the industry to promote tourism and ensure Durban is a top of mind destination”.
Durban makes number 7 on the New York Times Travel List
The Head of Durban Tourism, Philip Sithole “2014 has proved to be one of our most successful years, this is after we launched a number of campaigns aimed at marketing the Durban destination to both local and international markets and most notably, was our ‘Taking Durban to the World’ strategy, which aimed at boosting both international and domestic tourism,” he said.
“We have already started seeing return in investment in terms of achieving the objectives of our campaigns and if you look at the number of accolades that we have received in the past year alone, most recent the New York Times listing Durban in the top 10 places to visit for 2015, it is evident that we are on the right track, we want to do all our best to maintain the momentum and ensure that it translates to more visitors coming to the City,” added Sithole.
More to Come:
We recently spent time with New York Times Journalist Sarah Khan who was responsible for the submission of Durban onto the annual list and she is currently working on another feature article for the publication.
The accolades for Durban keep rolling in and it looks like 2015 is the catalyst to an increase in tourism, awards and exposure for our city.