AutoMagic history

The AutoMagic Group is a unique South African success story, driven by the desire and passion of a team of entrepreneurs to prove that a business specialising in non-structural (NSR) automotive paint and body repairs could be successful. At the time the concept was thought to be foolhardy in the South African motor body repair (MBR) industry.

Services offered include panel replacement and repair as well as dent, chip, scratch and hail damage repair. With dedicated panel beating experts, state of the art panel beating facilities and the very best panel beating tools and equipment available, AutoMagic prides itself on delivering guaranteed results to all clients.

AutoMagic has a client base that includes insurance companies, major brokers, private vehicle owners, motor vehicle dealerships, commercial and rental motor vehicle fleets.

In order to continually provide the best possible service and satisfaction for each client, AutoMagic strives to improve operating techniques and systems and maintains relationships with a number of strategic suppliers. By doing this, AutoMagic holds a unique position within the panel beating industry in South Africa.

Having piloted the AutoMagic system for 4 years and following extensive evaluation of the business concept with the assistance of a reputable franchise consultancy, it was decided that the franchise system should be used to expand the network.
AutoMagic strengths

Electronic platform – online vehicle tracking and business management system
National footprint
Trusted brand name
Quick turn-around times
Quality relationships with insurance partners
National marketing
Owner run businesses
No charge assessments
Centralised claim placement and billing

AutoMagic Classification

AutoMagic consists of 3 divisions:

AutoMagic Franchises & authorised agents – we have 30 Franchises and 37 authorised agents, with a total of more than 1000 staff employed in the Group
Tiga online Bordereaux system (glass division) / Call centre – employing around 50 staff at the call centre.
IDMS (Insurer disaster management system)
BlueSpec partnership

The Bluespec Group has recently acquired 50% of AutoMagic. Bluespec is a supplier of end-to-end insurance solutions including vehicle accident management, fleet logistics, integrated assistance services, auto body repairs and salvage solutions.

The combined group is uniquely positioned to provide total procurement solutions to major insurers through its partnering approach to cost savings and leakage mitigation. With the joint venture, we are aiming at a total solution for the insurance company; assisting from the occurrence of the accident, to the towing and salvage yard and finally to the panel shop and auction, even extending to car rentals.

In other words, this partnership will enable us to offer the insurance industry a much more comprehensive solution. The intention is to list the operations within the next three to five years and Management are confident this will bring a unique opportunity to the investment community.
Assessment Process

Assessment request is received via web services on EP
AMH has 4 working hours to contact the client and choose closest branch
Booking is done on the branch calendar

Authorisation Process

TAT is 8 working hours
AMH assessors review quote against photos and accident description
Final quote sent via web services to AMH Partner
Abuntex, PDF photos and AR Report sent to AMH Partner
AMH Partner sends authorisation via web services to EP
Additionals and Final Costing Process

Branches load additionals and final costings on EP

AMH will review both and either authorize or send a
query to branch
Additionals/final costings is authorized and uploaded
onto EP as a PDF
TAT on authorisation is 2 working days

Invoice Process

Invoices must balance to the final costing
All invoices will be loaded by branches onto the EP
Invoices will be e-mailed to the individual claims
consultants at AMH Partner