Price 'n Pride was established in 1983 as the founding chain in the JD Group.

The brand has now cemented its position in the market since its repositioning in 2001, and caters to its aspirational target customers at the entry level and mass middle market. Price 'n Pride operate from over 100 stores nationally, offering excellent service, affordable products and added value to its customers.

Through a mantra of 'treating you like our only customer, Price 'n Pride's strategic imperative is to improve its customers' lifestyle by providing an affordable range of quality merchandise and services in a caring, respectful and honest environment. We do this through exemplary levels of customer service provided by competent and proud employees.

At Price 'n Pride we are proud to bring you a wide selection of quality furniture and appliances to enhance your lifestyle and suit your pocket. We also offer credit options with no deposit and up to 30 month's to pay.

At Price 'n Pride, we treat you like our only customer!

The brand has now cemented its position in the market since its repositioning in 2001, and caters to its aspirational target customers at the entry level and mass middle market.