Section Title

Report Abuse

0 0 Reviews

Supertech BMW

Setting the benchmark
The award winning Supertech Durban (Pty) Ltd is an icon of Durban. Newly opened in January 2013, this state of the art dealership is situated on the corner of Solomon Mahlangu Drive (previously Edwin Swales Drive) and Bellair Road. The dealership has been built to BMW global standards to reflect performance, innovation and luxury, which are values associated with the BMW premium brand. The facility consists of a modern showroom with double
volume glass display frontage, a specialist workshop, guaranteed original parts department and ample secure customer parking.
Headed by Shabir Tayob (MD), wife Farida Tayob (Director) and his son Mohammed Ubaid Tayob (Director), Supertech is an established family run, privately owned business. Founded in 1983, the dealership has built up a proud reputation for success and has consistently exceeded its targets in all areas of operation. This success after-sales service and customer satisfaction (SCSI) reliably boasting top placements in national SCSI scores as well as achieving national aftersales excellence awards in all departments. Today Supertech boasts a state-of-the art dealership, which has been regarded as a benchmark for BMW dealerships in the country. Furthermore, the dealership is the only i-dealership in Kwazulu-Natal, retailing the all-electric i3 and the hybrid Supercar, the i8. The dealership is also one of two M-dealerships in the province. The innovative i-showroom, and exciting M-showroom makes the dealership a unique and memorable stop for all customers. Supertech Durban is amongst the top BMW dealers nationally. In the most recent national BMW awards, Supertech scooped several accolades:ƒƒ

Top salesman in the country overall (Walid Dinat) ƒƒ
First, third and fifth volume salesmen in the country (Walid Dinat, Thomas Khoza, Richie Pillay)
ƒTop volume dealership in KZN
ƒƒTop service/parts dealership in South Africa.
ƒƒTop parts sales executive in South Africa (Ashraf Ally)
ƒƒTop master technician in South Africa (Clinton Chetty)

A major goal of Supertech Durban is to be the number one premium dealer in the country. The Supertech Group has also recently expanded its dealership count, following a successful and exciting takeover in Newcastle. Supertech Newcastle opened its doors on March 1, 2015 and customers in the area, as well as those travelling between Durban and Johannesburg, can experience excellence in service backed by three decades of motoring experience and customer service.

Customer Service
The dealership is vastly different to other dealerships. Salesmen do not approach customers as they enter, they are instead greeted by warm hostesses and then the BMW Genius. Using an i-pad, these tech savvy geniuses provide prospective buyers a host of information and product knowledge, a no-pressure explanation on the features of each BMW. Customers relax in executive lounges, sip on gourmet coffees and customise their own BMW on a big screen, linked to the salesman and Genius's i-pad. These are a few innovative features of Future Retail. Supertech Durban is the first dealership to adopt a Future Retail showroom layout, which is at the heart of the progressive development behind Supertech Durban and has been adopted by all management and staff, as the way forward in engaging customers and enhancing the customer experience. The emphasis on customer service is apparent each time a customer arrives at the dealership. Ongoing communication is a key feature of customer relationship management. From the moment a customer makes contact with the dealership, to the delivery of the vehicle, through to after sales service the customer is kept informed of all processes and options available to him. This ensures that all customer needs are known and requirements met, as well as ensures that any challenges may be handled timeously.
The Isetta Bar named after the iconic vintage BMW car, has a qualified chef that provides a warm and convenient place to enjoy a meal. Customers can also watch television or access their emails through the free wifi connectivity available. As an extra treat, massage chairs, a shoe shine machine and baby changing facilities are available for the customers' pleasure.


The dealership has a number of departments, catering to various customer needs. These include New and Approved Used Vehicle Sales, Finance and Insurance, Service, Parts and Accessories, an approved Panel Shop, Human Resources, IT and Administration. The state of the art Service Department will provide a service booking within 48 hours and also provides a 24 hour tow-in service for break-downs.

Employee Welfare
The employees are considered the dealership's greatest assets in the ongoing commitment to superior customer service. Supertech Durban provides a number of facilities that ensure that the employees' work experience is enhanced. These include a prayer room, an onsite gym, and employee wellness centre with weekly visits by a qualified doctor for medical advice and an onsite nurse for routine health screening tests and queries.

Social Responsibility
Supertech Durban is committed to investing in social projects that make a difference to the livelihood and wellbeing of the community as evidenced by its impressive BBBEE Level 2 accreditation.

Future Plans
The Supertech Group ensures an ongoing commitment to providing a superior quality service and enhance its status as one of the leading motor dealers in the country. The Supertech Group plans to expand the powerful dealership name, providing excellence in service. Additional green initiatives for example solar power and water recycling are being planned to complement existing initiatives such as rain water harvesting, waterless car washes and sensor lighting among others. Supertech Durban invites you to come and experience sheer joy at our world-class dealership.

Setting the benchmark

Contact Information