What’s our goal, our driving force? The thing that gets us up and active? Well, simply put, it’s you.

Maybe you’ve always wanted to run your first 10km, maybe you want to ensure your family is fit and healthy or maybe you just want to de-stress?

Whatever your goal, it’s our mission in life to help you get there. Bring on those bucket lists.

Together, we’ve got this.

WHAT WE'RE ABOUT
The intention behind absolutely everything we do stems from our key values: to challenge the norm, provide excellent customer service, value for money, innovation, and to always, always have fun.

When we’re not passionately promoting health, fitness and helping our members achieve their goals, we’re getting involved in causes that make our world a better place. We call this Business as a Force for Good and it’s a journey that we’re committed to. When we open new clubs, we create new jobs and empower local communities. And when we’re not opening new clubs, we’re constant-ly reviewing the way we run our business to reduce our environmental impact as much as possible.

"SCREW BUSINESS AS USUAL" - RICHARD BRANSON

As a company, we’re committed to changing business for good and to be part of building a more stable and sustainable world.

Our aim is to create win-win situations. This means that what’s good for business, can also be good for our environment, our communities and the economy. It’s about fair profit with a long term view.

Part of our Business as a Force for Good journey is ensuring our actions are environmentally sound, socially just and economically sustainable.

OUR ENVIRONMENTAL IMPACT

Our planet is our natural capital. We only have this one. It is our responsibility to keep the environmental impacts to an absolute minimum - which is why we are working towards Net Zero Impact on our environment.

OUR SOCIAL IMPACT

We’re here to make people’s lives better. And by ‘better’ we mean by taking care of the people who work with us and the communities we’re a part of. We believe that our business can only succeed through our people, so we constantly strive to put our people, and their families, first.

We’ve also challenged ourselves to bring activeness to the future of our country by inspiring young South Africans towards a healthier future.

OUR ECONOMIC IMPACT

Business can’t succeed in societies that fail. Simple. That’s why it’s so important to invest in eco-nomic transformation. Our focus is on developing businesses within our supply chain and to help create jobs wherever we can.

Want to find out more about our Business as a Force for Good journey? Pop us a mail at forceforgood@virginactive.co.za.

WE GET BEHIND OUR ATHLETES
We support sports and fitness events way beyond the walls of our clubs. We sponsor a number of events across the country. We’re also very proud to be the Official Health Club Partner to the Springbok Rugby team and the Proteas, supporting our boys in green and gold.

WE WHOLEHEARTEDLY SUPPORT EVENTS

DISCOVERY WORLD TRIATHLON CAPE TOWN
Everyone is welcome. Families, students, sports lovers and those who just want to have fun. This sprint and Olympic distance triathlon is a perfect fit for first-timers and enthusiastic tri-ers alike. As the Official Health Club Sponsor of this leg of the World Triathlon Series, we invite you to take the challenge and take part. See you at the starting line.

CAPE TOWN CYCLE TOUR

If the thought of a 109 kilometre cycle is a bit daunting, don’t stress. Our Active Angels - armed with a little SPF50 and a push if you need one - will be waiting for you on Suikerbossie, possibly the toughest hill along one of the most beautiful coastal roads in the world. Each year we have thou-sands of members take part in this epic race and we couldn’t be prouder of each and every one of them.

IRONMAN AFRICAN CHAMPIONSHIP AND IRONMAN 70.3 SOUTH AFRICA

We’re the official health club partner of the South African leg of the Ironman African Championship and Ironman 70.3. This unique, annual triathlon race is one of the most exceptional sporting challenges in the world – a race where, with a bit of heart, you’ll surprise yourself with what you can achieve.

VIRGIN BY NAME
We’re proudly part of the Virgin Group. From trains to TV, from mobiles to money, from flights to fine wines, from holidays to health clubs. If it can be done differently and can be done better, Virgin will do it.

RICHARD WHO?
Richard Branson’s first business venture was a mail order record retailer, a company he named Virgin. Two years later, he set up a recording studio signing
Culture Club, Mike Oldfield, the Rolling Stones and the Sex Pistols. He is a founder member of The Elders, a group of leaders working to tackle some of the world's toughest problems. He’s also a Sir, you know, knighted for services to entrepreneurship.

THE VIRGIN VISION
“I believe that in the future we will be able to enjoy healthy and fulfilling lifestyles whilst minimising the negative impact we have on the world,” says Richard. Living sustainably doesn’t have to mean cutting back. And responsibility shouldn’t be dull or difficult. With Virgin, it doesn’t, and it isn’t.

The intention behind absolutely everything we do stems from our key values: to challenge the norm, provide excellent customer service, value for money, innovation, and to always, always have fun.