If there’s one thing the recent Oscar awards’ ceremony showed us, it’s that fashion isn’t just about what you wear. Fashion sends a message. Fashion reflects our personalities. And fashion unites us.“Fashion has always played an important role historically, from the opulent clothing of the Victorian era to the roaring 20s, and beyond! The material, colours and textures tell us so much about the time period as well as the people wearing the outfits,” explained Sian Cullingworth, Portfolio Director at Reed Exhibitions. “Interestingly, the elements that influence fashion trends are often related to those that influence the trends in décor. These two creative worlds are very much intertwined – and we are excited to showcase this at the 2019 Decorex exhibitions!”Always setting the bar for creative expression, Decorex SA has introduced an unconventional, funky feature to the 2019 exhibition programme. Students from INSCAPE – the fashion and design institution – have formulated a unique fashion show that will show you exactly how fashion and design merge when it comes to trends. INSCAPE will also share their fashion insights, alongside South Africa’s top design influencers, at the innovative Instudio Trend Theatre by ABSA.
An evolving relationshipThulare Matlaba, Global Brand Manager at INSCAPE, has given some insights into how fashion and décor have grown closer over the years.“In the last 20 to 30 years, fashion has largely influenced décor,” he explained. “However, with retro being trendy, fashion has borrowed some of its styling cues from décor. These days, it’s hard to pick which came first because they influence each other and are both influenced by external factors such as culture, music, history, technology and politics – although I’d say fashion is probably the earliest adopter.”Matlaba cited the Louis Vuitton clutch bags as an excellent example of designs that deliberately interpreted art deco style: “Artistic movements also influence design – fashion, interior and décor – from pop art, to modernism, minimalism, post-modernism and beyond. Fashion trends for 2019 include tie dye and neon; colour schemes we’ve seen before which are likely to find their way into décor and decorating.”Collaborations between fashion and décor are common. Locally, in 2018, South African-born fashion designer, Nkuli Mlangeni, of The Ninevites Gang, partnered with Trenery Guild to produce a bespoke handwoven rug in salmon, sage and slate hues. Internationally, Gucci collaborated with Richard Ginori to produce a porcelain line that celebrates Italian art and craftsmanship.
Overlapping influencesBorders, angles, framing, features, simplicity, complexity, over-engineering, layering, structure, design; these are all words associated with fashion and décor.Matlaba expanded, stating: “Where one overlaps the other is probably impossible to define, but you can say with certainty that they feed of each other. Where you live, how you live, what you wear, what you place on your walls… these are all a function of your personal expression and help determine your design aesthetic.”He said the biggest drivers of the two industries are passion, resources and influences: “All the elements matter. Where you live, how much money you have, your political and religious beliefs, all of it. In every home; rented or owned; you will find at least one element reflective of the occupant. Self-expression occurs in the spaces we occupy and the clothes we wear consciously or unconsciously.”
Fashion and décor define usHe explained that, often, one’s taste in clothing reflected one’s environment and vice versa, with aspects such as access to resources, creativity and the willingness of expression also playing vital roles.“A neon-patterned scatter cushion here, a vintage curtain there, the antique table from grandma or the odd yellow chair could make a typical apartment feel more eclectic, thus expressing the homeowner’s personality,” said Matlaba. “The services of a good designer can also aid in unearthing your style and help to create a home or office reflective of your personality. Money should not act as a deterrent to creativity.”
Decorex showcases fashion in décorTo give you a real taste of this fashion-décor fusion, INSCAPE Education Group presents 2nd Skin fashion show. This is going to be a really stylish feature whereby INSCAPE second-year Interior and Environmental Design students explore interdisciplinary design practices by crafting on-trend outfits using building materials and associated décor items. Come check out where fashion meets furniture!In addition to this fashionable feature, the 2019 Decorex exhibition programme will include a number of inspired new installations, including:The Playroom Children’s Decor ProjectDecorex Urban Living Trend HouseInStudio Trend Theatre by ABSAThe Lighting ProjectThe Bathroom ProjectDecorex InternationalWine + Bubbly Bar furnished by HomewoodGourmet Cooking TheatreRummery + Gin GardenThe Illy ExperienceBedroom ProjectThe Library by EFAM
DECOREX SA 2019 DETAILSDecorex Durban 21 – 24 March 2019Friday – 10am–8pmThursday, Saturday & Sunday – 10am–6pm Durban
Exhibition CentreTrade-focused day: 22 March 2019Ticket Prices: Adults – R95Student/Pensioners – R85Kids U12 – R20Trade – R85 Decorex Cape Town 1 – 5 May 201910am – 6pm dailyCape Town International Convention CentreTrade-focused day: 2 – 3 May 2019Ticket Prices: Adults – R110Student/Pensioners – R100Kids U12 – R20Trade – R100
Decorex Joburg7 – 11 August 201910am – 6pm daily Gallagher Convention CentrePublic holiday: 9 AugustTrade-focused days: 7 – 8 August 2019Ticket
Prices: Adults – R120Student/Pensioners – R100Kids U12 – R20Trade – R100For more information, email email@example.com
Decorex SA Twitter: @decorexSA
Decorex SABlog: http://www.reedexpoafrica.co.za/decorexblog/