The Gateway Theatre of Shopping has won eight awards, one of which was a gold award in the annual Footprint Marketing Awards Ceremony held by the South African Council of Shopping Centres. The gold award was received in the digital marketing category for a campaign which the shopping centre ran during the Covid-19 lockdown.
These awards acknowledge extraordinary shopping centre marketing, innovation and creative achievements, coupled with economic success, within the South African property industry.
“The centre is honoured to have received these awards in recognition of marketing excellence. We have a dedicated and hardworking team both onsite and at our head office which contributes to the overall success. It is encouraging to have a highly supportive and closely integrated owner in Old Mutual Property which is always willing to try new ideas!” said Potgieter.
“Everyone and everything at Excellerate Brand Management is driven by creativity and a core mission of building strong relationships between shoppers and the mall. We strive to create innovative and appealing campaigns and attractions which contribute to the overall success of Gateway – we have a host of exciting plans for 2021!” said Michelle Shelley, marketing manager for Excellerate Brand Management, which conceptualised the campaign.
“Gateway Theatre of Shopping places a great deal of emphasis on customer needs and expectations. We continually research and monitor international trends to ensure relevant and exciting activations.” continued Shelley. ”
“Our shoppers, whether local residents or visitors from out of time are our primary concern and our objective is to ensure each time they visit, they have an enjoyable experience,” concluded Shelley
Pictured showing off their line-up of awards received at the South African Council of Shopping Centres annual Footprint Marketing Awards held on Zoom on the 16th November are from left: Rachel Sherwen, Social Media Content Creator at Excellerate Brand Management for Gateway Theatre of Shopping.
Ayesha Sewbaran, Campaign Manager at Excellerate Brand Management for Gateway Theatre of Shopping.
Feysel Potgieter, General Manager, Excellerate JHI for Gateway Theatre of Shopping.
Michelle Shelley, Marketing Manager at Excellerate Brand Management, for Gateway Theatre of Shopping
Jason Pietersen, Marketing Coordinator, Excellerate Brand Management for Gateway Theatre of Shopping.
Gateway Theatre of Shopping is located on the beautiful East Coast of South Africa, in Durban, KwaZulu-Natal. This super-regional centre is one of the largest in Africa at over 179,000 sqm and houses more than 450 tenants
Distributed by Shirley Williams Communications