Love Local is an initiative to grow our local economy, so businesses, consumers and the local community all benefit. We provide a “win win” platform for local businesses to increase their customer base through a cost effective marketing strategy, while also providing consumers unique incentives to frequent these cool spots.The Love Local campaign is an initiative by I Love Durban to aid and support local businesses around South Africa.
What is Love Local ‘s mission?
It’s really pretty simple, we want to help those who live and work in our community discover and save at great local places while also helping businesses grow. Consumers enjoy a fantastic experience while also saving money, business owners get what they want most which is loyal and happy customers who are likely to spread the brand love.
A brand is the personification of a product, service or even entire company. Also, like a person, a brand has a name, a personality, character and a reputation. Like a person, you can respect, like and even love a brand. You can think of it as a deep personal friend, or merely an acquaintance. Just as you like to be around certain people and not others, so also do you like to be with certain brands and not others. Consumers tend to gravitate to brands they love and trust