The Big Music Events Over The Weekend Has Brought In Extra Millions For The City. Well Done Durban!
This past weekend, two major music events hosted in the city saw an extra 24 million pumped into the city via direct visitor spend. This is great news for Durban, who has seen a steady increase of international acts performing in the city. For many years, Durban was left out of international tours performing in the country as the city struggled to sell tickets.
John Legend – All Of Me Tour
The John Legend “All of Me” concert, which took place on Friday night was a tremendous success. Crowds were thrilled with his performance, and John Legend was thrilled to be here. Addressing the crowd at the concert, he spoke about how he couldn’t wait to come to Durban. He also said that he had looked forward to performing at the beautiful Moses Mabhida Stadium, which is considered to be one of the most beautiful stadiums in the world.
The concert, which sold out it’s 16500 tickets in just six days. Forecasts before the concerts indicated R800 000 in revenue to be generated from the John Legend Concert and the city predicts almost 14 % of the fans to come from outside the province.
Head of Durban Tourism Phillip Sithole stated that from a tourism perspective, the international concerts such as John Legend brings more visitors into the city, whilst creating positive economic spin offs , benefit to the hospitality industry and job creation for Durban . The City looks forward to attracting many more big name artists to our shores and the massive support from our locals is what will be the lucrative factor to organisers like Big Concert to entice more international concerts.
The Crown Gospel Awards
On Sunday night, the 7th SABC Crown Music Festival was hosted in partnership with eThekweni Municipality and KZNProvincial Department at the Durban ICC. The gospel music industry is widely supported in South Africa and Africa, with many singers achieving stardom from successful gospel music careers.
The Crown Gospel Music Awards is the premier event on the calender of many South Africans and visitors from neighboring African countries. Nominees attend the event from countries such as Nigeria, Mozambique, Kenya, and Swaziland. Many visitors attend the event to see their country’s stars perform live. An event of this magnitude is essential to promote our city to potential new markets said Durban Tourism, who were especially pleased with the live broadcasting of the event on national television. All VIP and General tickets were sold out.
The awards bring an influx of visitors from other provinces, pre-dominantly from Gauteng and this event has an economic contribution estimated at over R21 million with direct and indirect spend within the City.
Durban could be seeing much more international acts with the attendance of these events doing so well.
*information sourced from www.durbanexperience.co.za